How to get cheaper domain name renewal fees
Why does transparent domain pricing matter?
Your domain name is akin to having a piece of real estate in the digital world. It’s your address on the internet where people can find and learn about you or engage with your business. With the growing demand for an online presence the domain name registration market has become very competitive with some registrars luring in customers with the promise of low registration costs. At first glance this looks like an extremely attractive offer but is it too good to be true?
The allure
Many domain registrars attract customers with enticingly low pricing for the first year of registration. It is a common marketing technique designed to undercut the competition and win the business of new customers. For those eager to minimise costs these offers can seem too good to pass up. However there’s hidden costs to be aware of.
How to get cheaper domain renewal fees
The £0.79 per year domain isn’t sustainable, nor is it profitable. In fact the company offering it is losing money on each registration. As an example Nominet charge a standard wholesale fee of £3.90 per year for domain name registration to all registrars, why would some be selling it at a loss? What they don’t tell you and sometimes even hide completely is that after the initial registration the cost to renew the domain can be significantly higher, let’s take a look at an example.
As you can see, while some registrars offer cheap initial registrations, however once you renew you end up paying far more – and in some cases more than double the pricing offered through a purely.website membership! The initial offers are very attractive, but not keeping the initial registration rate feels dishonest. That’s why we’re committed to providing the same cheap registration and cheaper domain renewal pricing on all TLDs.
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The upsells
Nobody likes spam emails but bombarding their customers with upsell opportunities is one way many companies recoup their losses from low registration costs. These upsells can also be shown during checkout and are often pre-checked, resulting in customers buying things they don’t really need nor want.
Save yourself the hassle and the headaches and register your domains via a domain registrar that offers the same identical cheaper domain name renewal prices as registration.
Author: Daniel Knights Daniel is the purely.website Product Manager, with a career spanning over two decades, at the forefront of the web hosting industry and has represented a variety of leading web hosting companies. Daniel has the core responsibility of delivering the most superior customer experience for purely.website members. His knowledge of industry standards comes through his extensive experience that includes advising companies on infrastructure strategy and architecting and delivering advanced hosting and domain name management services that are easy to use though innovative tools and UX initiatives.
