How to choose a domain name

Let’s first think about all the things that a domain name can be used for you and your end user. Most commonly domain names reflect either a brand name, the website’s purpose or the service or products that you provide.

However, your domain name can also be used in your logo. It can show your physical location or the geography that you cover.

It can also be used as a means of contact and as a call to action in your marketing. It can be used to appeal to or even describe your target audience.

Choosing a domain that is brandable and memorable can help visitors remember your domain name which could increase direct traffic. It is also thought that having some keywords in your domain name can provide a slight SEO advantage in improving your websites ranking on search engines for related searches.

Shorter domain names are generally easier to remember, type and share. Try and avoid hyphens and numbers and these can make a domain more difficult to remember and type. Also avoid any registered trademarks as this could lead to legal issues.

Learn more about demystifying domain names:

1. What is a domain name?
2. What are the different types of TLDs?
3. What is a registry, registrar and registrant?
4. What is DNS?
5. What is the WHOIS database?
6. How do I choose a domain name?
7. How do I choose a TLD?
8. The future landscape of domain names