How to choose a domain name

Let’s first think about all the things that a domain name can be used for you and your end user. Most commonly domain names reflect either a brand name, the website’s purpose or the service or products that you provide. However, your domain name can also be used in your logo. It can show your physical location or the geography that you cover. It can also be used as a means of contact and as a call to action in your marketing. It can be used to appeal to or even describe your target audience. How do I choose a domain name? What do I need to think about and consider? Choosing a domain that is brandable and memorable can help visitors remember your domain name which could increase direct traffic. It is also thought that having some keywords in your domain name can provide a slight SEO advantage in improving your websites ranking on search engines for related searches.

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Shorter domain names are generally easier to remember, type and share. Try and avoid hyphens and numbers and these can make a domain more difficult to remember and type. Also avoid any registered trademarks as this could lead to legal issues.

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Author: Gavin Kimpton
A founder of Pipe Ten, Gavin has been professionally embedded in the digital sector spanning 3 decades since the original dot com boom of the late nineties. He has extensive experience in the design of many major international website launches and is a seasoned expert in the intricate world of domain registration and management. Gavin has navigated the ever-evolving landscape of internet governance, witnessing the birth of new top-level domains (TLDs) and the proliferation of domain name industry regulations. He spearheaded purely.website to be a Nominet accredited channel partner with a profound understanding of the symbiotic relationship between domain names and the broader digital ecosystem.

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